ENTREPRENEURIAL MANAGEMENT PRACTICES AND THE GROWTH OF USED MOTOR VEHICLE IMPORTING BUSINESSES IN NAIROBI CITY COUNTY, KENYA

Roy Silvanus Okonji, Dr. Anne Marie Wairimu Mungai

Abstract


This study sought to examine entrepreneurial management practices and the growth of used motor vehicle importing businesses in Nairobi City County, Kenya, in an effort to close the knowledge gap that currently exists. The study adopted strategic leadership and innovation management as the study variables. The study employed descriptive research design and had a population of 264 registered used motor vehicle importing businesses operating within Nairobi, Kenya with a sample size of 157 used motor vehicle importing businesses. Both quantitative and qualitative approaches were used and data was analysed using descriptive statistics. Quantitative data was arranged into themes/categories based on the study's objectives and were presented in tables as frequencies, percentages, and others measures of central tendency. The pilot study demonstrated the research instrument's validity and reliability for examining entrepreneurial management practices and the growth of used motor vehicle importing businesses in Nairobi City County, Kenya. The tests for validity revealed that the questionnaire accurately captured the intended components, with high CVI scores. The reliability analysis revealed excellent internal consistency, with Cronbach's Alpha values varying between 0.843 to 0.884, indicating that the questionnaire items accurately measured their respective constructs. These findings cleared the questionnaire for collection of data for the main study. The overall regression model explained 94.3% of the variation in growth of used motor vehicle importing businesses. The results indicated that strategic leadership, innovation management were highly significant at p=0.007, p=0.000, respectively. Pearson correlation results indicated that innovation management leads with the highest influence on growth of used motor vehicle importing businesses with a correlation of 0.457, followed by strategic leadership with a correlation of 0.273. The study recommends that strategic leadership should be treated as a key entrepreneurial practice as it is essential in fostering effectiveness and organizational growth and that more emphasis should be on risk analysis and risk control. The study also recommends that used motor vehicle importing business owners/managers can keep up by giving digital solutions to technologically savvy customers and should aim at capitalizing on existing and recognizing new chances as this will better their chances of converting opportunities into above-average financial returns.

Key Words: Entrepreneurial Management Practices, Growth, Motor Vehicle Importing Businesses, Strategic Leadership, Innovation Management


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