TECHNOLOGICAL INNOVATIONS AND PERFORMANCE OF LOGISTICS FIRMS IN NAIROBI CITY COUNTY, KENYA

Amoke Ndege Othira, Dr. Susan Wekesa, Dr. Stephen Nyikuli Eshiteti

Abstract


In an era marked by increasing globalization and competition, logistics firms must adopt advanced technologies to remain agile and competitive. This study investigates the influence of technological innovations on the performance of logistics firms in Nairobi City County, Kenya. The study focused on key technological tools including car tracking, route monitoring, and smart packaging, and how these innovations contribute to operational efficiency, customer satisfaction, and overall firm performance. Anchored on the Technology Acceptance Model (TAM), the study employed a cross-sectional survey design and targeted 742 logistics firms under the Kenya International Freight and Warehousing Association, using simple random sampling to select 260 respondents. Primary data was collected via structured questionnaires and analyzed using SPSS (version 26). Regression and correlation analyses revealed a strong, positive, and statistically significant relationship between technological innovations and firm performance. The findings underscore the importance of adopting advanced technologies to drive efficiency, reduce costs, and enhance customer experiences in the logistics sector. The study recommends the integration of state-of-the-art systems such as predictive analytics, automation, and digital tracking tools as core elements of strategic planning in logistics firms.

Key words: Technological Innovations, Firm Performance, Logistics Firms, Nairobi, Technology Adoption


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References


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