RESILIENCE AND DIGITAL TRACEABILITY IN INFORMAL AGRICULTURAL SUPPLY CHAINS IN KENYA: LEVERAGING MOBILE TECHNOLOGIES POST-COVID-19
Abstract
The performance of informal agricultural supply chains in Kenya remains a critical concern for food security, rural livelihoods, and market access, particularly in the wake of disruptions such as the COVID-19 pandemic. This study examined the influence of mobile-based digital traceability and supply chain resilience capabilities on the performance of informal agricultural supply chains in selected counties in Kenya. Guided by the Resource-Based View (RBV) and Technology Acceptance Model (TAM), the study adopted a cross-sectional explanatory research design and collected data from 317 respondents across Kisii, Meru, Nakuru, and Machakos counties. Structured questionnaires were used to capture perceptions related to traceability, resilience, and performance outcomes. Descriptive results revealed that respondents generally perceived mobile-based digital tools as useful for improving product verification and market information access, though satisfaction with existing platforms remained moderate. Similarly, actors demonstrated varying levels of resilience, particularly in their reliance on informal networks, flexible sourcing, and logistical adaptability. Pearson correlation analysis indicated positive and statistically significant relationships between all variables, with the strongest correlation observed between digital traceability and performance (r = 0.617, p < 0.01). Multiple regression analysis confirmed that both mobile-based digital traceability (β = 0.444, p < 0.001) and resilience capabilities (β = 0.369, p < 0.001) significantly influenced supply chain performance, with the model explaining 47.0% of the variation in performance outcomes (R² = 0.470). The findings underscore the dual importance of technological innovation and resilience strategies in enhancing the effectiveness, adaptability, and competitiveness of Kenya’s informal agricultural supply systems. The study recommends scaling user-friendly traceability platforms, strengthening resilience through decentralized storage and transport networks, and promoting inclusive policy support for informal actors. These results provide actionable insights for policymakers, development partners, and agri-tech innovators aiming to modernize and stabilize informal food systems in Kenya and similar contexts.
Keywords: mobile-based digital traceability, supply chain resilience, informal agricultural markets, performance, Kenya
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