DETERMINANTS OF STRATEGY IMPLEMENTATION ON PERFORMANCE OF LEVEL 6 PUBLIC HOSPITALS IN KENYA

Umuroo Budha Duba, Dr. Mary Kamaara

Abstract


This study aimed at establishing the impact of strategy implementation on the performance of level 6 Public Hospitals in Kenya, Specifically, the study intended to establish whether Organizational culture and strategic communication have impact on the performance of Level 6 Public Hospitals in Kenya. The fundamental importance of strategy management is that the world keeps evolving. Strategy implementation is a series of actions aimed at putting a selected strategy at work by planning how the chosen strategy can be put into effect and managing the changes required. Organizations have come up with credible strategies which have failed to see the light of day due to poor implementation. For successful implementation, an organization's various resources, systems, structures and other variables must be expended. Many studies have been carried out on various issues on strategy management but none has focused on the impact of strategy implementation in national level 6 hospitals in Kenya. This study aims to evaluate impact of strategy implementation on performance of level 6 public hospitals in Kenya. To achieve the objective of this study, data was collected from the respondents in level 6 public hospitals in Kenya. The study will use secondary and primary data to collect and analyze the data. The data will be collected using questionnaires. The target population of the study will the all the level 6 public hospitals in Kenya. The data collected will be analyzed for completeness and edited before being coded and entered into a computer software SPSS version 17 for analysis. The variables of the study will be analyzed using descriptive statistics such as mean, frequencies, and standard deviation. The findings of this study will provide useful information to the government and Hospital leadership on the best competitive strategies in today’s volatile and dynamic environment.

 

Key Words: Strategy Implementation, Performance of level 6 Public Hospitals, Organizational Culture, Strategic Communication 


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