GREEN SUPPLY CHAIN MANAGEMENT AND PERFORMANCE OF CLEANING COMPANIES IN NAIROBI CITY COUNTY, KENYA

Peninah B.N. Juma, Dr. Anthony Osoro

Abstract


The general objective of the study was to explore on green supply chain management and performance of cleaning companies in Nairobi City County, Kenya. The specific objectives were: green purchasing and green marketing on performance of cleaning companies in Nairobi City County, Kenya. The following theories are anchored to this study: Theory of Planned Behaviour and Sustainable Consumption Theory. This study used a descriptive research design. The target population was 630 respondents. The sample size was 239 chosen from the population and stratified random sampling technique was used. The researcher used both open and closed ended questionnaire. The research conducted pilot test of 10% (24) of the respondents to check validity and the reliability instruments. The study used both descriptive and inferential statistics for data analysis with the aid of Statistical Package for Social Sciences version 28. The result is resented in tables and graphs. From the pilot test results, all the variables were found to have Cronbach alpha value greater than 0.7. Content validity test of 0.50. This suggest that all the variables were reliable and hence minor changes is required before proceeding to final data collection. In summary the study concludes that there was a strong relationship between the independent variables and dependent variable. Also the study concludes and recommends that the finding of this research to be implemented.

Key Words: Green Supply Chain Management, Performance of Cleaning Companies, Green Purchasing, Green Marketing


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