STRATEGY IMPLEMENTATION ON THE PERFORMANCE OF AGROCHEMICAL COMPANIES IN NAIROBI COUNTY
Abstract
An organization's ability to be proactive, efficient, and inventive is enhanced by successful strategy implementation. These strategies are the result of proactive projection of an organization's future in terms of accomplishing its goals. The study’s general objective was to determine the effect of strategy implementation on the performance of Agrochemical Companies in Nairobi County. The specific objectives were to determine the effect of operational responsiveness, and to access the effect of adhocracy culture on the performance of Agrochemical Companies in Nairobi County. The study was anchored on resource-based view theory, and theory of change. This study adopted a descriptive research design. The target population was 59 Agrochemical Companies in Nairobi County, as listed by the Agrochemicals Association of Kenya (AAK). The study used purposive sampling to select 59 administration managers, 59 customer service managers and 59 finance managers, making the sample size of 177. The study used primary data, which was collected using semi-structured questionnaires. Secondary data was obtained from AAK annual reports. A pilot study was conducted on 18 respondents representing 10% of the sample. The questionnaires were tested for face, content, criterion based and construct validity. Reliability was tested using Cronbach’s Alpha Coefficient method. Descriptive and inferential statistics were analyzed using SPSS version 26 and presented in tables. The study concluded that operational responsiveness has a positive and significant effect on the performance of agrochemical companies in Nairobi County. The study also concluded that adhocracy culture has a positive and significant effect on the performance of agrochemical companies in Nairobi County. The study recommended that managers in agrochemical companies should commit to effective strategy implementation through strategic operational responsiveness, proper decision making and communication, adoption of adhocracy culture and incorporation of operationally response mechanisms in order to swiftly, efficiently and adequately satisfy dynamic customer needs.
Key Words: strategy implementation, operational responsiveness, adhocracy culture, performance of Agrochemical CompaniesFull Text:
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