SUPPLY CHAIN BULLWHIP AND PERFORMANCE OF AGRO PROCESSING COMPANIES IN NAIROBI CITY COUNTY, KENYA

Hope Kavuu Makau, Dr. Anthony Osoro

Abstract


This study explored on the relationship between supply chain bull whip and performance of agro-processing firms in Nairobi City County, Kenya. The specific objective were supply chain complexity, and consumer expectations on performance of agro-processing firms City County, Kenya. This study was anchored on different theories relevant to specific variables under this study. The target population of this study was 182 respondents. This was a census survey meaning purposive sampling techniques was used. The research design was descriptive research design. To establish the contribution of supply chain bullwhip on the performance of agro-processing firms in Nairobi city county. The researcher’s collection procedure will be dropping and picking the same after two weeks. 10 % (18) of the respondents were pilot tested. Research instruments were both open and closed and ended questionnaire. Data was analyzed with the help of statistical package for social science version 28 and the same to be presented in a form of tables and figures. Pilot results indicated a good hope from the indicators analysis of 0.7 reliability and 0.5 for content validity. The study found that A unit change in Polity commitment management  would thus lead to a .470 effect on  performance of Agro processing firms in Nairobi city County, Kenya sector ceteris paribus; This implies that among other factors, Supply chain complexity, and   Long lead time are significant determinants of performance of Agro processing firms in Nairobi city County, Kenya.

 

Key Words: Supply Chain Complexity, Long Lead Time, Supply Chain Bull Whip, Performance, Agro-Processing Firms 


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